![]() (I'm generalising here but the majority fall into this trap). Which could result in better experiences and better engagement in the long term.ģ) Understanding gameplay behaviours and subcultures better will result in more brands winning on the platform - the challenge currently is brands will build experiences a take a bit of a shot in the dark as to how much they understand what goes on and what behavioural traits are common. ![]() Taking this away could result in a decrease in traffic and users coming back.Ģ) Brand will have to think strategically - this is a positive thing! If one of the biggest drivers to gaining traffic is taken away (unless you pay) then brands will have to become less lazy and think differently. Limited edition items are great bragging rights to friends and have scarcity due to limited time events. How will this impact brands engaging with the platform?ġ) Plays and engagement will be tougher - let's face it, a lot of users go on branded experiences for the 'free stuff'. Roblox will now charge creators for uploading free UGC items! One of the biggest tools brands use for popularity on the platform is now going to cost you. ![]()
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